On October 1st, 2025 I was absolutely gutted over the news I had just received. My beloved Game Pass subscription, for which I had been spreading the gospel of its value for years, had just increased in pricing. “What the hell are they thinking?” I asked myself. “They can’t be serious.” I immediately could only think of one word. Enshittification. It comes for all, and it had finally come for my precious Xbox Game Pass. ...
Microsoft has officially raised the price of its flagship subscription service, Xbox Game Pass Ultimate, from $19.99 to $29.99 per month, a 50% increase. The PC Game Pass also saw a jump, moving from $11.99 to $16.49 per month. Alongside the price hike, Microsoft has restructured its subscription tiers, introducing new names and perks, while emphasizing access to over 400 games and 75+ day-one releases annually. The Value Proposition Game Pass has long been marketed as the “Netflix of gaming,” offering players access to a vast library of titles for a flat monthly fee. At its original price point, the service was widely considered one of the best deals in gaming. With the new pricing, the value equation shifts: ...