The Impact of Xbox Game Pass Price Increases
Microsoft has officially raised the price of its flagship subscription service, Xbox Game Pass Ultimate, from $19.99 to $29.99 per month, a 50% increase. The PC Game Pass also saw a jump, moving from $11.99 to $16.49 per month. Alongside the price hike, Microsoft has restructured its subscription tiers, introducing new names and perks, while emphasizing access to over 400 games and 75+ day-one releases annually. The Value Proposition Game Pass has long been marketed as the “Netflix of gaming,” offering players access to a vast library of titles for a flat monthly fee. At its original price point, the service was widely considered one of the best deals in gaming. With the new pricing, the value equation shifts: ...